There are two main approaches to Valentine’s Day. The mass-market one, adopted with varying degrees of enthusiasm or resignation, is that of getting involved, making an effort and celebrating that one special person. The sophisticated approach, adopted by cynics and singletons, is that it’s nothing more than an exercise in raising sales of flowers and chocolates, and is best avoided by anyone with a genuinely romantic bone in their body.
I don’t wholly subscribe to either viewpoint.
It’s not much fun being single on Valentine’s Day, when the world is reminding you, in red and pastel pink, how wonderful relationships are. However, it’s not always a lot of fun being in a relationship either, facing a dose of societally mandated pressure to “celebrate” your significant other by splashing cash on
However, human beings are crap when it comes to relationships, as much as they’re crap at anything else. We’re forgetful, we fall into bad habits and we take the most important things for granted simply because they’re always there. Getting a kick up the arse, even from an unwelcome direction, isn’t a bad thing if it reminds us that, hey, this is something worth a little celebration.
Only once a year though? (Add in a birthday, an anniversary and Christmas and you have four times a year, which still seems a little lacking.) Rampant commercialism doesn’t seem like the best way to set a mood either. It’s very hard not to be cynical when you see stores clearing away Christmas goods just to replace them with an array of Valentine’s Day products. (My local Tesco has a permanent “seasonal products” aisle, so you always know where to go to be reminded what the next thing you’re supposed to spend money on is.)
Cynicism, then, may be the healthiest response to Valentine’s Day. However, that ought to be cynicism towards the marketing rather than the message buried deep underneath. Responding to a prompt to do something nice, to give the person that means the most to you a little extra thought, doesn’t mean you’re giving into capitalism. After all, the form the resulting action takes ought to reflect both you and the relationship you’re in. However weird it may be.
So, opt out of Valentine’s Day and its avalanche of cards, flowers and chocolates by all means. Or opt in, and personalise it. Either way, it ought not to be just one day a year, and any reminder to be a better person ought to be appreciated.